What is Kathmandu's new brand positioning?
Outdoor lifestyle brand Kathmandu has today shared its new brand positioning via Special Group, which builds on the company’s brand heritage of improving people’s lives by getting more people out there in nature. As part of its new positioning Kathmandu shared its new purpose to improve the wellbeing of the world through the outdoors.
What's new in Kathmandu?
Kathmandu’s Outdoor Active category, named the ‘Seeker’ range, will continue to expand over the next two years. Also launching this month is Kathmandu’s new evergreen brand campaign - Come Find Us. We’re Out There.: an invitation, to all, to join Kathmandu out there, to experience the transformative power of nature together.
Why is Kathmandu launching a new outdoor active product category?
Responding to the emerging trend of consumers choosing the outdoors as their training ground, Kathmandu also announces the launch of its all-new product category: Outdoor Active.
Does Kathmandu have a seeker range?
Kathmandu’s all-new Seeker range is also available, from now, in-store and online. New Zealand outdoor brand, Kathmandu, today announces it is entering a new era, marked by stronger ties to its Kiwi heritage, the introduction of an all-new product category, and the launch of an evergreen brand campaign.
What makes Kathmandu unique?
Born in Christchurch in 1987, Kathmandu’s New Zealand heritage is written deep in its DNA, with the New Zealand wilderness first sparking the brand’s passion for the outdoors.
Why is Kathmandu a B-Corp?
As part of its new positioning Kathmandu shared its new purpose to improve the wellbeing of the world through the outdoors. As a registered B-Corp Kathmandu has always put people and planet first and is a leader in the environmental space.
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Back in my home country of Australia, the name Kathmandu is synonymous with outdoor adventures. Not because it call to mind the capital of Nepal and Himalayan peaks, but because of the New Zealand-based clothing …
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At Kathmandu, we believe in the power of collaboration. That''s why we''ve teamed up with some of the world''s top outdoor brands. For world-class hiking boots, trail runners, and sandals; look no further than our range of On, Oboz, Salomon, Hoka, Merrell, Teva, and Keen footwear. When you''ve put your footwear to the test, keep it performing at its best with Grangers gear care.
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Global outdoor apparel business Kathmandu Holdings Limited has changed its name to KMD Brands Limited as part of a refreshed corporate strategy. The parent company is looking to distinguish itself from its Kathmandu brand, and the revision to its brand identity will assist in developing the company as a multi-channel business.
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Kathmandu is a leading outdoor retailer from New Zealand founded in 1987 in Christchurch by Jan Cameron and John Pawson. The multinational clothing-retail company creates apparel and equipment for men, women, and children. Kathmandu makes outdoor clothing, accessories, and shoes.
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Kathmandu''s mission is to improve the wellbeing of the world through the outdoors. So, we make products that help us — and you — get out there. ... It''s the place that inspired the creation of this very outdoors brand. While …
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New Zealand outdoor brand, Kathmandu, today announces it is entering a new era, marked by stronger ties to its Kiwi heritage, the introduction of an all-new product category, and the launch of an evergreen brand campaign. ... We''re Out There.: an invitation, to all, to join Kathmandu out there, to experience the transformative power of nature ...
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Outdoor lifestyle brand Kathmandu has today shared its new brand positioning via Special Group, which builds on the company''s brand heritage of improving people''s lives by getting more people out there in nature. As part of …
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explains how the company''s new brand purpose, mission and values better reflect the company''s past and vision for the future. We''ve redefined our vision to be the world''s most loved outdoor brand. This speaks to our aspirations to be a global brand but also about creating an emotional connection with our customers, with our team and ...
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